After the successful launch of their free Selling Online webinar series, local marketing and communications agency DLR Media are offering up their predictions for the key trends this peak season with their latest free webinar, ‘Industry Insights and Trends’.
With e-commerce sales expected to rise by 29% over the previous year, businesses have had to adapt to keep up with the growing demand and their changing needs. From the increased use of chatbots to the call for sustainability, the online world is ever evolving and never more so than in 2020.
The global pandemic has forced businesses to reset as customer loyalty takes a dive and the holiday shopping season arrives sooner than expected. The battle for digital audiences is now fiercer than ever and staying ahead of the trends is key to beating out the competition.
Fuelled by the e-commerce world, retail is actually growing. Older consumers are becoming more comfortable shopping digitally and this year has seen a 18.6% rise in app downloads. The future is digital and DLR Media are offering up their expertise to help businesses adapt to the ecommerce world and make this the best Q4 yet.
DLR Media’s ‘Industry Insights and Trends’ webinar, held on Tuesday 27th October at 6pm, will be hosted by DLR Media’s Marketing Account Manager, Craig Campbell. The webinar will give expert advice and practical guidance on where to target marketing efforts for optimum return whilst looking at any related issues and changes which may occur due to the current situation.
Daniel Rosie, Managing Director of DLR Media, said: “2020 has seen a drastic boost to the e-commerce world changing consumer habits with it. It’s important to know the ways in which your audience shops and what attracts them to a brand and our webinar will help to spot these trends and utilise them to increase sales.”
Craig Campbell, Marketing Account Manager at DLR Media, said: “Our free Industry Insights and Trends webinar is a fantastic tool for those who want to maximise their profits as we enter the busiest sales period of the year.”
“We are excited to launch this webinar and share our insights so that local businesses can have a successful quarter four.”
DLR Media’s free Industry Insights and Trends webinar is available to all service and e-commerce businesses throughout the UK. See below for date, time and link to book your place.
Tuesday 27th October 2020, 6pm
Industry Insights and Trends