DLR Media appoints new Head of Business Development for fresh industry focus

4th August 2020

One of Scotland’s fastest-growing marketing agencies, DLR Media, has appointed Paul McDonald as its new Head of Business Development. Paul will work with the board to develop the DLR Media Business Development offering and core team.

He will also look to develop the companies online marketing offering and team, and will advise clients based on his specialised expertise in this sector.

Throughout his career, Paul has held senior marketing and business development positions throughout the UK and has extensive experience in delivering many successful digital strategies for national B2C brands.

As part of Paul’s role with DLR Media, he will support clients in achieving and maintaining ongoing growth through a blend of strategic delivery through partnership, further cementing the DLR product offering and act as a key driving force in their success going forward.

With expertise across both service and e-commerce business, DLR Media provides a fluid and synergetic approach to their digital partnerships; positioning themselves as an extension of their customers’ teams to deliver results with outstanding service as the norm.

Daniel Rosie, Managing Director at DLR Media, said: “The appointment of Paul in this important, forward-thinking role represents a key stage for DLR Media and reflects the changing needs of our business in line with client demands.

“With the addition of Paul to our team, we are able to provide a truly joined-up marketing and communications offering – a unique service where we can deliver a range of new services for online clients.”

“We are delighted to welcome Paul to our team with his wealth of knowledge and extensive experience in this sector. I believe he will be an invaluable asset to the agency for both our clients and colleagues.”

Paul McDonald, Head of Business Development at DLR Media, added: “The modern-day business recognises that a cohesive marketing plan is a key element to any growth strategy and the lines between traditional and digital have become blurred more than ever. At DLR Media, we specialise in delivering the full marketing experience for our clients, ensuring that potential customers are engaged at every touchpoint of their daily lives, from enjoying their morning coffee with the paper, driving to work listening to the radio, to communicating with friends and family through social media; our customers’ brands are positioned effectively in synergy with the behavior of their own customers to deliver astonishing results.”

Paul’s appointment is the latest in a series of senior appointments for the Dundee agency. Harry MacLean recently joined the DLR Media board as Commercial Director and Craig Campbell as Marketing Account Manager following the acquisition of E&R Marketing.

Daniel Rosie, Managing Director of DLR Media said: “Paul’s appointment is a key stepping stone in our ambitious growth plans over the next 2 years as we look to grow DLR Media into one of Scotland’s fastest-growing marketing agencies.”

“We are actively looking for ambitious marketing and communications companies and professionals throughout the North East who are interested in joining the DLR Media brand. We are actively recruiting for another 5 marketing roles as we follow our growth plan along with further appointments and office locations on the horizon.”